Digital Neon explores the legacy of traditional neon signage while subverting its familiar language of persuasion and advertising. The project originated after my initial neon-bending training in the United States and my participation in a neon art exhibition. Although that experience introduced me to the unique materiality and luminous presence of physical neon, circumstances later prevented me from continuing to work with the medium directly.

Turning to a digital environment allowed me to revisit that fascination from a different perspective. Within 3D space I am able to design speculative neon structures and experiment with architectural contexts in which such signs might exist. These virtual environments function both as autonomous artworks and as prototypes for potential physical installations.

The resulting works occupy a hybrid space between sculpture, design, and simulation. They retain the visual language and seductive glow of neon while repurposing its communicative function—transforming what was historically a tool of commercial attraction into a vehicle for ambiguous, ironic, or critical messages.